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Jeff Webb Varsity Brands

President of the International Cheer Union

Jeff Webb Varsity Brands

Jeff Webb Varsity Brands is an acclaimed entrepreneur, author, and philanthropist known for contributing to various charitable organizations. He has worked closely with St. Jude Children's Research Hospital for over a decade. He is renowned for leading the world in understanding, treating, and defeating childhood cancers and other life-threatening illnesses. He has also worked extensively with the Special Olympics organization, the world's largest sporting association catering to disabled children and adults.

Webb's passion for philanthropy has also led him to support the Muscular Dystrophy Association through his involvement in the Jerry Lewis MDA Labor Day Telethon. He is committed to supporting those living with neuromuscular diseases and continues to be a driving force behind numerous philanthropic initiatives.

Webb's accomplishments extend beyond his philanthropic endeavours. He is widely credited with advancing cheerleading as a sport and securing cheerleading as an official Olympic discipline. As an author, his best-selling book American Restoration: How to Unshackle the Great Middle Class outlines several steps required to unlock the potential of the American middle class.

In his personal life, Jeff enjoys a variety of hobbies and interests, including boating, conservation, duck hunting, and one-wheeling. However, he prioritizes spending time with his close friends and family, which includes his two children. Born and raised in Shelby County, Tennessee, Jeff remains settled in the Volunteer State today, living in Memphis on the Mississippi River with his Labrador Retriever dog. Webb's impressive career as an entrepreneur, author, business leader, and philanthropist continues to inspire and make a difference in people's lives worldwide.